rooted in the underground and built for the global stage. Founded between London and the Middle East, we’re more than just a bookings agency or media crew. We’re a creative force connecting artists, media, and production — translating sound into story, and presence into permanence. With deep roots in regional culture and international sensibility, we help artists grow, brands resonate, and scenes evolve.
The WAF Way
Values Strip
Culture-Driven
We work from within scenes, not above them.
Boutique & Personal
We tailor every project with intention and care.
Global Standards
We operate with world-class systems and expectations.
Visual-First Thinking
We tell stories that move — on screen and on stage.
Scene Sensitivity
Every artist, every moment, deserves its own voice
Strategy Meets Soul
Where creativity and precision collaborate.
Where We’re Based
London
Creative strategy & campaign leadership.
Cairo
Local production powerhouse and cultural pulse.
Canada
Digital systems, support, and post-production.
Who We Are
Team / Founders
GALAL
Co-Founder & Creative Director
GALAL
Co-Founder & Creative Director
We don’t just fill bookings. We build bridges.
We don’t just shoot content. We craft legacy.
Every reel, every campaign, every show — it’s all part of a larger story we’re helping tell.
WAF isn’t a service. It’s a scene. A movement. A memory made cinematic.